I am a culture-shifting storyteller, social-justice-reimagining-strategizer, and humxn-centered-systems-understander, who infuses strategy, storytelling, and design into the work of culture-shifting brands and leaders.
For the past decade, I have worked for, advised, and partnered with devoted digital darlings, conscious tech pushers, modern activist communities, forward thinking executive directors, and hyper local dreamers, who all see the world the way it could be, as well as, the way it is.
Together we are co-creating apps, communities, events, brands, spaces, revenue streams, and solutions rooted in gender justice, economic justice, racial justice, sexual justice, fat justice, and climate justice.
word generator • story creator • idea launcher • brand innovator • activism rethinker
multidiemensional. feminist. southern. soulful. progressive. optimist.
queer single-mom healing from life as cult-church royalty.
working to create brands that empower humxnity, not patriarchy.
living to incite a revolution that topples systems, not people.
In the fifteen years preceeding this, I worked for a number of nonprofits advocating for gender justice, reproductive rights, and HIV awareness and funding.
A long-time champion for womxn's equality, agency, and multidimensionality, I have ideated, launched, and collaborated on three brands with the goal of leading womxn to step into their power and create a better world for themselves and everyone else, including:
⓵ two hyper-local events collectives created to help womxn entrepreneurs and makers run sustainable businesses by creating space for support and alcolades;
⓶ a digital lifestyle magazine designed to infuse womxn with empowerment by showing them that they have always been exactly who they need to be to have joy, ease, fun, and wealth;
⓷ a one-year media project launched to inspire womxn to do at least one thing to vote Trump out, by highlighting womxn moving-the-needle towards equality.
Just as I seek to help founders and brand leaders realize and step into their power, I bring that same spirit and purpose to the people I lead. I believe the best work environments are built on collaboration and agency and, to that end, I inspire trust in those I lead through expert delegation skills, fervent optimism, and innovative solutions.
I’m an advocate for letting go of the misnomer of work-life balance, in favor of work-life blend. I thrive in environments where change is constant, where multiple people demand my attention, and where there are sure to be moments when everyone wonders if a deadline will be met - and it always is. I can talk to anyone, and prefer conversations seeped in strategies for revolution, music you feel in your soul, and movies/art/brands that have something to tell us.
I believe the world can be changed through art and music and long nights on porches that involve too much beer and conversations that start closer to the time the sun comes up than when it goes down.
I love all the good stuff that comes with being a southerner, like knowing my neighbors and eating biscuits + banana pudding.
I hate the racism and homophobia that continues to flourish in our communties and long to be part of the current movements to create real change here.
I am a maximalist, which leads to long prose and an excess of eco-friendly products and wallpaper. It also provides the roots of my belief in abundance for all.
I'm currently traveling the East Coast with #OlivethePug and writing a memoir that is a mix of prose, prose-poetry, lyrical nonfiction, and poetry - all better shared with a mic.
Above all, it is a story of the American search for identiy and community told through the stories of my journey from cult-church royalty to a queer, progressive southern, feminist, single mom and writer.
a blend of
interpersonal & analytical skills
unbridled optimism & healthy pragmatism
forward thinking solutions & research nerd
expert delegator & get-shit-done-er
Univ. of Missouri, Kansas City
L.L.M. | 2010
Univ. of Massachusetts, Boston
Grad Cert: Womxn in Politics & Public Policy | 2005
Boston College Law School
J.D. | 2009
Simmons College, Boston
B.A.: Sociology; Womxn's Studies; Society & Health | 2003
HUBSPOT Certifications: Inbound Marketing, Email Marketing, & Social Media
Numerous online courses including Marie Forleo's B-School, Trello for Business, Amy Porterfield's Course Creation, Thunder with Hillary Weiss, Firestarter Sessions with Danielle LaPorte.
Strategic Insights: utilizing communications strategy rooted in intersectional social justice, innovative best practices, and impeccable use of language + design
Impact Storytelling: using a mix of engaging anecdotes and enticing data in writing, public speaking, brand architecture, marketing campaigns, and organizational leadership
Content Curation + Creation: understanding when to use communication that is long form v. short form | visual v. audio v. written v. multi-media | delivered by founder v. team-member v. partner v. client content
Thoughtful & Humxn-Centered Leadership: ushering new generations of leaders to the forefront of forward-thinking solutions with equally strong interpsonal & analytical skills using specific-language based communication & engagement
Brand Reputation: upleveling brand perception & success via collaboration, partnerships, & transparent communications
MailChimp, Constant Contact, Substack, Tiny Letter, Hubspot Newsletters, Slack, Dropbox, G-Suite, Office, Canva, Craft, Notion, Carrd, Mighty Networks, Trello, Asana, Lisbon, HeySummit, AirMeet, MeetFox, & Zoom
AWARDS & NOTORIETY
• 2021 Judge for Annual Bell Ringer Awards; PR Club of New England
• 40 Under 40; Entrepreneur Night St. Augustine
• Arthur Mag Social Impact Fellow, Law. Capstone Project: Gender, Economics, Race, & the First Time Homebuyers Credit
• Wonder Womxn Award; Mass. Womxn's Political Caucus
ONE-PAGER FOR NEW STARTUP (STILL UNNAMED!)
MEDIA KIT FOR SUSTAIN THE MAGAZINE
Damn! You slayed it! thank you for taking such care to produce something so compelling and helping our quixotic quest to change the future by elevating every individual's opportunity to see and share about their past.
founder: experimental civics
& capsule hack
LaKay encouraged me to find my voice & coached me through her questions to really go deeper into my why & past. LaKay has mastered honing in on all the details most writers skip to uncover powerful, untold stories. I loved watching her drafting process & her drive to achieve balanced perfection. Anyone who puts that amount of dedication into their practice is a valuable asset.
Founder: CoFlow Collective
You have a truly powerful way with words. Thank you for summing up what I do and who I work with - better than even I could.
Founder: COMMON Future
LaKay's passion is as boundless as her insistence on being part of the solution and building a better world. She does it with outstanding writing, like the profile she did on our firm. She has a great eye for angle, narrative and storytelling.
Dr. Christopher Marquis
Professor @ Cornell University & Author
LaKay is a joy to work with and a strong writer and editor. She is a great storyteller and can take lots of disperate themes and ideas and weave them into a clear and coherent piece.
brand rosa: creating an umbrella brand
Rosa has been running three brands - two only by word of mouth, with no web presence. She came to me to figure out how to connect everything she is doing and position herself as a thought leader, while also increasing her impact. I created an Umbrella Brand, which we called, Brand Rosa.
Storyteller Coffee: International Womxn's Day Special Blends Strategy
The founder of Storyteller Coffee approached me to create a strategy that would help him launch two special blend coffees for IWD. One blend would be from a farm owned by womxn and one from a farm where the womxn did all the roasting.
The Climate Designers Party Program: event desgin & messaging strategy
No more doom and gloom - that's the mission of the Climate Designers. They are on a mission to show the world that saving the planet can - and should- be fun! I partnered with them to create a two-week virtual event (their first ever!).
Founder: Daily Haloha
If you're looking for momentum, work with LaKay. She is masterful at distilliing things down to their essence of what matters - today.
She has brought Daily Haloha more visibility, consistently provides me with innovative ideas, & frequently connects the culture dots.
She is more than a storyteller - she is a story creator.
Founder: Martellus, Navigate, & Next
Seeing what LaKay created makes me feel seen. She truly understood not just what I am doing, but who I am.
Institute for Integrative Nutrition
LaKay is an incredible problem solver that sticks with whatever the issue is until it is solved. She is wonderful to work with & knows how to get the job done!
LaKay has this powerful ability to create a vision and convey it to you in such a relatable, down-to-earth way that you become a part of that vision.
LaKay is a wizard with words and a truly dedicated changemaker and ideator. If she shares an idea with you, you have about ten seconds to decide if you are going to join her before she’s made a plan, tested it (at least in her head and through research), decided whether it’s something that can work, and picked out who should be part of it
Founder: Summer Delaine Wellness
LaKay's insight and recommendations have helped me improve and grow in all parts of my business. And the best part is that she does it with heart. Her ability to truly connect, and help me connect, with my message is amazing.
⓵ Conduct two interviews, perform Brand Review and market research, and create Brand Strategy workbook, tailored to Rosa's needs.
⓶ Use Brand Strategy workbook (which I created) and subsequent meetings with Rosa to create Umbrella Brand that houses all three previous brands, gives her room to grow and increase impact, captures her core values and message, and houses her thought leadership.
⓷ This included determining brand fonts, colors, language, images, and etc. - al lof it.
⓸ Create opt-ins to capture emails: downloadble PDFs that speak to her target market.
The Climate Designers Party Program
Step 1: Create and present a complete program strategy and first draft messaging.
The founders were new to this type and scale of an event, but had created an idea of what they wanted to do based on wha they saw as gaps in existing design conferences. We had two phone calls and then I created a big picture program strategy that included language to be used in messaging and promotions.
They loved it, and we were off.
Step 2: Be sure all communications are in line with messaging goals and values of event and organization.
Almost from day 1, I created or reviewed everything that was sent out: call for speakers, topic ideas, blog posts, sponsorship deck, promotion + partnership emails, and social media posts.
Founder: World for Good & ED: Florida for Good
As always, you are amazing. You really do everything you can to make an experience beautiful and impactful. Working with you has made a big difference for my small brand.
co-founder: chive sustainable events
Working with LaKay was like working with an old friend. Even though we never actually met in person before our event, it felt like a real collaboration from day one. In sharing her vision for the guests' experience at a day long women in business workshop we were able to work together to create an entire day centered around growth, beauty and nourishment.
Founder: K.Dawson Company
LaKay is an excellent event planner, from securing caterers & videographers to ordering all the necessary marketing materials & components of launching successful workshops. I was able to just show up at these events & know that she took care of everything. The attendees were more than impressed, from the quality of food & giveaway items, to the décor & ambiance of the space.
The Change we seek provided the inspiration for the event.
In 2019, I was hired to create a brunch awareness event for Florida for Good. It was imperative that the brunch embody the values of Florida for Good: sustainability, equality, & impact.
The theme was an old-time-southern-family-meal. We started with a staple of the south - biscuits - and expanded from there.
The goals were:
• to infuse elegance without increasing consumption or expense
• to serve comfot food that would make people feel at home
• to make each person attending feel special and thank them for running a values-based busienss.
Fresh, beautiful food that didn't have to be kept warm was the final touch.
A moment of inspiration leads the whole project.
In 2019, I was hired to upgrade a recently purchased RV and take from RV Decor to Tiny AirBNB. The owner had the following requirements:
• Florida Tropical
• as many local purchases as possible
I start design projects off with one item that becomes the North Star for the whole project.
In this case, it was this piece of art created by a local artist. As soon as I saw, it I knew that it had the right vibe for the project, capturing all three of the owner's desired elements: eco, local, & "Florida."
The result is a bright, beautiful space inviting guests to lean into the St. Augustine vibe.
As I stand at the corner selling my products, my program, my person -
hoping today is the day I make enough money
to feed my family
or save for retirement,
I am pushed against a tree by the mass of whiteness that surrounds me.
If I step away from the tree,
I will surely be engulfed by the mass and have no choice but to
fall in lockstep
with this amoeba of allegiance to the monsters who rule our land,
as it propels them toward a lavish ball.
Monsters – who perch on chairs made of moral endorphins,
which sit squarely on the poles made of the souls
of the potential of everyone they
have sucked dry.
Yes, I could step away from the tree and let myself be swirled away, for
Particularly when added to an identity casserole
that includes the occasional y’all and bless their heart
or Tim McGraw making me cry on a cool October night,
the largest organ of my body,
mistakenly tells many people
that I am on the side of the amoeba.
Would it be the worst thing?
I am so tired.
This is my moment of truth.
It would feel good to rest.
No – I’m not going out like that.
I WAS NOT PUT ON THIS EARTH TO REST.
I WAS BIRTHED TO MOVE MOUNTAINS.
And kill monsters.
Instead, I climb the tree.
And, as I sit in its branches,
I connect to the parts of me that aren’t seen;
the parts that put me in the group of
the parts that fuel my resistance.
As my eyes adjust to the stark contrast
between the sea of white below me
and the dark of night that surrounds me
I realize I am not the only person in a tree.
In fact, there are trees as far as my eyes can register
and each one holds a warrior in its branches.
Here we sit in our trees –
like the people standing at the tower of Babel
the day language was created;
the music from the ballroom too loud for us to talk over
and the trees too far apart for us to feel connected.
The monsters dance away, long into the night,
while the amoeba that supports them,
even to its own demise,
swirls below us,
ever spreading further and further through the land;
ever keeping us separate from each other.
I look around.
There are so many of us!
Surely our numbers are finally enough
that we can win this mess of a masquerade.
This is the moment that changes everything.
We the People have to get this part -
WE CANNOT WIN
BECAUSE WE DO NOT KNOW
THAT WE ARE ON THE SAME SIDE.
The monsters-in-charge have created a divide
that we have climbed into like a hammock.
We have pushed the Kool-Aid of
we are more different than the same
through the needle and
into the veins of our communities.
And each nod that follows that needle
and checks us into the high of REM
gets a little longer and a lot more pleasant.
And when the nod wears off and we are jonesing for our next fix,
we wear ourselves out
screaming as loud as we can,
or at least louder than the person in the next closest tree.
And this point in my tale is where I declare
that this is why
we are all still fighting for the same things
people who look like us,
people who hurt like us,
and people who struggle like us,
have been fighting for
longer than the oldest of us
has been around.
BECAUSE OUR STRUGGLES ARE UNIQUE,
WE BELIEVE THAT OUR FIGHT IS SEPARATE.
Our hearts and souls are blinded to the one fact that could unite us:
the true villains in our tragedies are always Capitalism and Patriarchy
and all of our problems -
however unique they are to our identities -
are always a result
of the systems
created by those monsters.
The monsters, however, have only one problem and one goal.
WE are their problem
and keeping us from transforming
from a one-celled organism that swallows
its pray, without ever slowing down,
as it moves freely through space and time,
into the Hydra we are called to be -
is their ONLY goal.
Hydra, a maligned womxn who refuses to be taken down by those in charge
and, every time one of those fuckers cuts off one of her snakeheads,
two more grow in its place.
Hydra, who, like the poet Nikkita Gill,
smiles and says,
I AM BOTH WAR AND WOMXN AND YOU CANNOT STOP ME.
This is not the time for not kumbaya or
people all over the world joining hands.
We are past the point of
love is all you need and the
day of pull your own chair up to the table
make your own damn table.
THIS IS SMACK DOWN ONE OF US AND TWO MORE WILL RISE IN THEIR PLACE.
Revolution, which can only come when
people are starving
and can no longer be satiated
by the rhetoric from the monsters in power.
Revolution, which can only succeed
when the number of people who realize
that the monsters are the reason they are hungry
than the number of people
they are hungrier
than everyone else.